iPhone 14 Pro Max Screen Display Issue

I purchased my iPhone 14 Pro Max 256 GB in January 2023 and on 14 May 2024, my phone screen glitched multiple times before turning bright green.

I had not dropped my phone prior nor had it been exposed to water damage.

I made an appointment at the Genius Bar as soon as I could, only to find out that I would have to pay a hefty sum, close to one-third of the price of a brand new iPhone 14 Pro Max 256 GB, to repair the display since I did not have AppleCare+.

The staff confirmed that this issue was not due to any external damage; it was evidently caused by something internal, out of my control. However, they insisted that since my 1-year warranty period had concluded and I did not have AppleCare+, I have to pay the full amount to get it repaired.

While this may be a company policy, what customer service exactly is Apple providing?

Apple literally said that this display issue is caused by its own poor internal quality control but the customer has to pay to fix it still because they did not pay for AppleCare+ when purchasing the phone?

When asked to justify this, the staff said that their system has quoted that amount for repair so they cannot do anything to waive it off.

What message does that send? That Apple as a brand does not quite care about its product quality and reputation? And simply wants to milk money from their customers because they can? The customer in this situation is of course fully helpless.

If this display issue had been caused by my mishandling, I would take full accountability and gladly accept the required payment amount. However, this is utterly nonsensical: acknowledging that this issue is an internal malfunction and yet, getting the customer to pay such an exorbitant amount for a screen repair?

I was disappointed and still am in disbelief that a company like Apple could have customer service like this, or rather, lack of customer service.

I also read online that a similar issue occured with the iPhone 13 Pro Max, where screens turned green for some, and Apple agreed to repair those screens for free because a "specific batch of the phones had a manufacturing failure". How am I to justify paying that sum of money to repair my iPhone 14 Pro Max which also had a green screen issue - I should be ok with it simply because I own a different model? And how can I be reassured that my phone does not have a manufacturing failure?

My feedback to Apple would be to relook into your company policy/ies and consider providing a discounted or free repair if the issue was not caused by the customer and if the device is as new as 18 months.

I have lost confidence in Apple's product quality and poorly justified customer service. What would, however, help to alleviate this would be a refund on the repair I paid for, if still possible.