Apple Watch Ultra no longer makes sound or haptics for alarm WatchOS11.3

Since my Apple Watch Ultra updated to OS 11.3 the alarms no longer make a sound or haptics. Either by setting an alarm verbally,, manually, or through the sleep schedule it doesnt make any sound or perform haptics to wake me.

Of cource the watch is in sleep mode in the morning so i dont get woken up by the watch light or by dumb calls in the middle of the night, but why doesnt it play the alarm sound or haptics for alarms anymore?

doesnt matter if its on silent or not, or do not disturb or not, it doesnt do anything,

I wake up hours late and look at my watch and its the alarm screen asking to snooze or stop, but it never made a sound or haptics hours ago.

What is happening Apple?