Why did AppleTV increase by almost 30% per month?

I was just notified that the monthly Apple TV price was increasing from $9.99 to $12.99, a 30% increase! That's excessive. Why was a 30% price increase needed?

Apple TV 4K (3rd generation)

Posted on Sep 15, 2025 3:26 PM

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Question marked as Top-ranking reply

Posted on Sep 15, 2025 4:23 PM

Apple One has maintained its price point for the Individual Plan at $19/95/month and includes:

  • 50GB of iCloud
  • Apple TV+
  • Apple Music
  • Apple Arcade

Apple One - Apple


Netflix charges $24.99/month for the comparable plan that includes 4K and Spatial Audio.


Or, you can eliminate Apple TV+ altogether, the choice is yours to make. Apple TV+ has much more content now then it had previously when it was introduced at the lower price point.

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Why did AppleTV increase by almost 30% per month?

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