New Apple Watch stuck on Apple logo during startup

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• Which Apple Watch did you buy?
• From whom did you buy it?

Step 1. Force Restart.

According to Apple:

To force restart your Apple Watch, press and hold both the side button and Digital Crown for at least 10 seconds, then release both buttons when you see the Apple logo ().

Step 2. Reset Watch.

How to reset your Apple Watch:



1. Put your watch on its charger and keep it there until you complete these steps.
2. Press and hold the side button until you see Power Off.
3. Press and hold the Digital Crown until you see Erase all content and settings.
4. Tap Reset, then tap Reset again to confirm.
5. Wait for the process to finish, then set up your Apple Watch again. When asked, restore from a backup.

NOTE — Erasing all content and settings erases all media, data, and settings from your Apple Watch, but it does not remove Activation Lock. To remove Activation Lock, unpair the watch first. Before your watch is erased, a backup of its contents is created on your iPhone.

Step 3. Connect Watch.

Then make sure both devices are in close proximity with the following settings:

• AirPlane turned off
• WiFi turned on
• Bluetooth turned on

Click ▶︎ Connect/Pair your Watch for detailed instructions.

Need more help?

• Call 1-800-APLCARE.
• Contact Support.
• Apple Watch Support.
• Apple Watch User Guide.

Good luck! 👋🏼😉

Which Apple Watch did you buy, and did you buy directly from Apple?

Did you let the watch charge for at least 30min, using the original USB cable and at least a 20W Apple power adapter?