Why doesn’t Apple have its own search engine?
[Re-Titled by Moderator]
Original Title: Search engine
iPhone 15 Pro Max, iOS 18
sandra93 wrote:
Why doesn’t Apple have its own search engine?
Apple does have their own search engine, with the search results integrated directly within various Apple products:
Presumably because the company did not consider that to be part of their business plan.
“Why” that might be so is beyond the scope of discussion within this community.
An agreement to not develop a competing product was revealed in court proceedings a while ago, as part of their agreement with Google to remain Apple's default search engine.
Lack of Apple's own search engine
