Master Thesis - Visual impairment

Hello everyone!

I’m a Master’s student in Marketing and, for my thesis, I’m conducting a research study on how partially sighted individuals perceive Apple’s advertising communication.

If you are a partially sighted person who uses Apple products and would be happy to help, I would be very grateful to hear about your personal experiences and opinions on this topic.

The study has been approved by my University, and participation is entirely voluntary.

If you choose to take part, you will be invited to a short interview (approximately 30 minutes), which — with your consent — may be recorded to facilitate transcription and analysis.

All information collected will be treated confidentially, fully anonymized, and used exclusively for academic purposes, in compliance with GDPR regulations.

If you’d like to support this research or would like more information, feel free to contact me here!