No CC why won’t it let my purchase with a gift card

If you are being asked to enter a payment method, Apple has multiple criteria* requiring the presence of a payment method, even for free items. Since you may be encountering one of those situations, you have no option but to enter a valid payment method if you wish to continue downloading. Read the support article Add a payment method to your Apple ID - Apple Support about how to do that. The payment method may not be charged if you also have account balance or the item is free, but the payment method has to be present. This next article lists valid payment methods for different countries but note that in this situation Apple Account balance alone apparently may not meet the requirement and you need to use another payment method until you find one that satisfies Apple's requirement (often a credit or debit card): Payment methods that you can use with your Apple ID - Apple Support .

If you have already entered a payment method, use the first link above to check it. If a message appears in red there is a problem with it. If the information is still correct and current, contact your financial institution.

* Ref.:

If you can’t download or update apps on your iPhone or iPad - Apple Support

- "You might need to have a payment method on file, even if the app that you want to download is free."

Remove a payment method from your Apple ID - Apple Support

- If you have any active subscriptions, you must have at least one payment method on file other than Apple ID credit.

- You might not be able to remove a payment method if you have a balance due.

Sign in with your Apple ID - Apple Support

- "When you sign in to the App Store and other media services for the first time, you might need to add a credit card or other payment information."

How apps, content, and subscriptions from Apple are billed - Apple Support

- You can’t charge gifts to your Apple ID balance. If you send a gift or gift card, your primary payment method is charged.

- Some subscriptions might not be charged to your Apple ID balance.

What you can buy with your Apple Gift Card or Apple Account balance - Apple Support

"Some purchases might require that you have a credit card on file, even if you use your Apple Account balance to make the purchase."

I am sorry but there is nothing I can do about that. The people on this forum are almost exclusively other Apple product users like yourself. I only know what they say in their documentation and what other users say. If you wish to comment to Apple about this, click on this link for Apple products feedback links --> Product Feedback - Apple

Apple may not respond but your comment will be read.

Those are all the criteria (some are pretty open-ended) with which I am familiar where Apple will insist you have a credit or debit card present. Note that it doesn't stop you from using account balance, they just want to see the card.