Lossless Itunes purchases

Apple, I've been your client for many years and I want to continue using your devices and platforms, as long as they provide me with what I need.

Can you please bring lossless audio to iTunes purchases too!? I work with audio professionally, so I need my music with the highest quality possible and would love to be able to make most my purchases in your store. If I don't have this possibility, I'll have to buy it somewhere else.

I would happily pay the difference for the lossless versions of the music I already purchased. I plan on buying all my music in the next few years, which in value will be like 20 years of Apple Music, how is this not worth it for you?!!