How to get student deal on AirPods with purchase of MacBook Air?

Sometimes Apple have student discounts for giving away free AirPods but this year, in the US is the promotion allready started, you can get a 100 Dollar gift card.

See this link for reference

Back to School - Student Discounts - Education - Apple

Any offer is available for a limited time.

if you purchase items before the offer starts or after it ends, you are not entitled to participate in the promotion.