Apple TV+ app
Movie disappeared on the phone the next day after movie rental. What should I do?
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Renting a movie is for 48 hours from the moment the movie is first started, even for a second, even if you didn’t mean to start it just yet at that time. After that period, it is supposed to disappear.
Rent movies from the Apple TV app - Apple Support
If it worked differently for you, then contact the iTunes Store staff.