Apple TV stuck on Apple TV+ screen
Tried reset. No change. Power off. No change. Great job Apple.
Apple TV (2nd gen)
If you have an Apple TV (2nd generation), then you do not have access to Apple TV+ on that device.
Devices you can use with the Apple TV app and Apple TV+ - Apple Support
Either you model Apple TV is different, or you are seeing a different image on screen.
Tried reset. No change.
To reinstall the system software and return to factory settings:
Restore your Apple TV through iTunes - Apple Support
Let us know how that goes.