Why require XML knowledge to write an Apple Book?
I'm looking at publishing some woodworking techniques on Apple Books. In https://help.apple.com/itc/booksassetguide/en.lproj/static.html, the Apple Books Asset Guide 5.3.1, there's a huge emphasis on knowing XML, XHTML and CSS in order to produce an EPUB book. Well, it's good to know that the font should be 3% of the page height, but MS Word, LibreOffice and Pages (which I don't use) still specify font in points, not in em or px that I can see. I can't see where that document recommends the page size in inches or mm, or the margin size, or the font size. I was able to publish a textbook through Springer-Nature with such basic information. Some of my U.S. Patents required using USPTO Word templates, but it was doable. I see no Word, LibreOffice or Pages templates for an Apple Book.
If the object is to sell more good books, how does it profit Apple to erect such a thorny technical barrier to people who don't write in computer languages? Would it not create more business to instead provide basic templates on, and instructions, for common word-processing packages? Or does Apple prefer to drive that business to Kindle?