How to reach Apple Finance for clarification on a fraudulent card use at Apple Ginza?

Hi all,


I’m posting here again to seek advice or support on an unresolved issue that has been incredibly frustrating.

About a year ago, my card was stolen and used fraudulently at the Apple Store in Ginza, Japan. I filed a police report and went through the long and difficult process of negotiating with my banks. Eventually, we settled on a partial waiver, though I still had to pay for items I didn’t purchase – which was very upsetting.


I had previously posted about this incident on the forum, but due to inactivity on that thread, I can no longer update it with new information — hence this new post.


Recently, the store manager from Apple Ginza contacted me directly and informed me that there might now be a possible reversal. I’ve had several conversations with her and I do know her name. She advised me to have my bank contact Apple’s credit card acquirer regarding the refund. When I asked for a formal memo or written confirmation, she said it was a top-down instruction and that I should simply relay the message.


I did exactly as advised. However, after my bank contacted Apple Finance, they were informed that the transaction was valid as it was a "card present" transaction.


What deeply concerns me is that I was told the Apple staff on-site allowed the perpetrator to repeatedly attempt the transaction, trying different amounts and challenging the card limit until they eventually succeeded. Is this in line with Apple’s in-store transaction and fraud prevention policy?


As a long-time Apple customer, I find it troubling that there is seemingly no way for me to contact Apple Finance directly for clarification. I’m not trying to escalate unnecessarily — I simply want transparency and accountability, especially after being told by the store manager that a reversal may be possible.


If anyone here can offer advice, share similar experiences, or help connect me to the appropriate Apple team, I would be truly grateful.


[Re-Titled by Moderator]

Posted on Apr 20, 2025 7:03 AM

Reply
6 replies
Sort By: 

Apr 20, 2025 8:27 AM in response to geraldlim

Long gone are the days where it is the retailers responsibility to ensure the card being used belongs to the person who is making the purchase. Retailers can no longer require customers to provide ID for verification as part of the agreement they have made with VISA, Mastercard, etc to accept those cards. In exchange, those cards have taken on the responsibility for any fraudulent transactions. There is no exception if the card has reached their credit limit.


The agreement with the retailer, does allow them to ask for ID if the card is not signed, but in no way are they handwriting experts where the purchase can be refused if signed. In fact, if a retailer refuses a purchase with a signed card because you did not show ID, you can report them by calling the number on the back of the card.

https://www.thebalancemoney.com/no-id-required-for-credit-card-purchases-3974686


It does appear that the bank of the issuing card has let you down on the disputed charge. Requiring a police report is common to investigate the charge and Apple will work with the banks and police to assist in this investigation.


Obviously I have no information about what Apple directed the Store Manager to convey to you, but for contacting Apple directly it is best to start with the Support number in your region where you will then be directed to the appropriate department. There are simply not published phone numbers for every department for contact in every region. Apple may be attempting to make a goodwill effort because they do want to keep their customers happy, but it is your bank that has failed you.

Contact Apple Support - Apple Support


In the US, we have a Government agency (CFPB) where you can file a report on a bank that fails to refund a disputed transaction and offers additional protections for you. Not sure if you have a similar agency in your region that is responsible for regulating the banks.

Reply

Apr 21, 2025 2:03 PM in response to geraldlim

I am so sorry to hear that geraldlim. That should never have happened in- store or online with any online software security feature. Apple Employees and the POS device were testers of fraudulent actions that day.

nonetheless, will you be able to at least be reimbursed (as slow as the investigation may take) by both Apple Payment Pty., and your issuing bank?

I would hope that no more transactions in the process of investigations will be out of your pocket etc.


i heard similar customer situation. I’m their case, it was a refund and in the process of mailing in the products/devices and verification of good conditions- the customer was given a lump some compensation to have


Reply

How to reach Apple Finance for clarification on a fraudulent card use at Apple Ginza?

Welcome to Apple Support Community
A forum where Apple customers help each other with their products. Get started with your Apple Account.