Seems fairly obvious to me, but maybe I'm missing something.
In the second screenshot you're trying to install the 10.15.7 update, but that requires an existing 10.15.x installation, so I'm guessing your current machine isn't running 10.15, right? Therefore the install can't run.
In the first screenshot you're trying to install Mac OS, but there's no suitable disk available.
A lot of this will hinge on the OS version currently installed on your machine. What version are you running right now?