Why is online chat so hard to find?
In need to chat with Apple. Why is it so hard to find online Chat for customer service???
iPhone XS Max, iOS 17
We, your fellow end users, have more more idea why Apple does or does not do things unless Apple publishes the reason. Chat cannot be accessed through these user-to-user forums.
The first few responses in this similar post show your options:
How to access Apple support chat? - Apple Community
Note that chat may not be available in all countries or regions.