PC ITUNES WON"T SHOW OPTION TO SYNC LIBRARY

Hey I have done all the recommendations from clips/chats etc. I have my Sync Library on via settings/music on Iphone. On my PC went to settings and PREFERENCE and have all the appropriate boxes check yet when I go to play recently transfered downloads (CD LOAD TO PC-then "synced my phone" this is the error message I get when I try to play the tracks. As well I have restarted PC/ then restarted IPhone. Would greatly appreciate some help.

With Respect,

Wags