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I get my podcasts from Apple with the iOS app. I’ve noticed some of the ads that I get are hyper local. Very local retailers, or health care providers. I am wondering how that works. Do the podcast creators know where I live? Or does Apple know where I am because of my profile on Apple? Or does Apple know where I am by tracing my Internet connection?
how do these small local vendors get their ad to Apple?
iPad Pro, iPadOS 17
The question is who is inserting the ads? I don't see any way that the publisher could be inserting the ads because they are hyper targeted. I am receiving ads that are only relevant for people in an approximate 25 mile radius. I don't see any mechanism in the Apple podcaster platform to enable this type of localization, let alone upload multiple versions of the same podcast with that level of specificity. I also don't see any way to upload region specific ads. So who is inserting the ads and how are they managed?
Apple has nothing to do with it. The ads are inserted by geolocating your ip address and potentially by tying other data to the location.
How are ads on podcast ads hyper local?
