Apple Trade In issue with Likewize

Sent off iPad Pro 1st gen for trade in Gift Card, was quoted £120 if condition good. I understand checks have to be made.


Sent device in improved packaging as incorrect packaging size sent 6/4/24

Chased am 11/4/24 to see if device received. Within a couple of hours I was told I have a display problem.

My iPad works fine, I would never waste my time packing and sending in my device if it was faulty. Now concerned they may send back damaged device. What legal rights do I have, if this is sent back damaged?

Pic doesn't even look like my device, quality of image is poor.

iPad, iOS 10

Posted on Apr 11, 2024 07:24 AM

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11 replies

Apr 11, 2024 07:44 AM in response to Nicowen2

It is my understanding that Likewize (formerly known as Brightstar) is not directly affiliated with Apple in the UK. As such, being an independent company, Apple will not be able to assist you.


Presumably you will have taken the precaution of recording the device serial number prior to sending the device to Likewize. If so, you will be able to identify a swapped device upon its return to you.


As for your legal position, you might be well advised to make enquiries of your local Citizens Advice office - as they may be able to offer free advice and clarify your legal position.


Apr 11, 2024 08:20 AM in response to Nicowen2

Thanks for coming back so quick. Sounds like this is not clear on responsibility between Apple US and UK? Apple must have some sort of UK trade agreement with Likewize. Don’t think this is good business practice from Apple. This is the first time I have used Apple to do a trade in for a gift card only, I am not ready to purchase a new device otherwise I would have gone to a store. Won’t be using this again.

Apr 11, 2024 08:57 AM in response to Nicowen2

If you initiated the trade-in from your Apple Account on your device, this would suggest that Apple are indeed using Likewize/Brightstar as a trade-in partner in the UK.


You will hopefully have received email documentation concerning the trade-in process - which will include contact information for queries concerning the process/transaction. This should be your first port of call.


Otherwise you might be best advised to seek advice from Apple Support. You can contact the Support Team using the Support link at top-right or bottom-left of this page.


Alternatively, you can initiate and manage your support cases from Apple devices using the excellent Apple Support App. If not already installed, the App can be downloaded from the App Store:

https://apps.apple.com/app/apple-support/id1130498044



While not helping your current situation, it is perhaps worth noting that many find trade-in at an Apple Store to be a safer option - as the device is assessed and a trade-in value agreed in Store. Credit can be used immediately against a purchase of your choice, or you can leave with a Gift Card to use at a later date. While trade-in values may differ slightly, this route removes the possibility of unexpected complications or unfavourable assessment later in the process.

Jun 11, 2024 09:49 AM in response to Nicowen2

I just had exactly the same thing happen to me. They reported 'Display Issue' and offered trade in now £25 rather than £105. It was accompanied by a photo of the iPad in bubble wrap that showed nothing. I rejected to offer and I just received it back. It's working perfectly, no dead pixels, scratches or other. Feels like a scam to me, they offer a low price and some will accept it. As this is fronted by Apple this is quite surprising.

Jun 12, 2024 03:53 AM in response to Terry Jones

Just for the record... I had another email from Likewise today. They could not give me any more information on the mystery screen issue but also said it had poor battery health. I see that it says 73% on the attached sticker which for a 5+ year old device is exactly what would be expected. Given Apple knows the age of the unit from the serial number when providing the initial estimate I would have expected this to be taken into account. All in all this does not give me any more confidence in this process and I'm surprised Apple would use an organisation that is so 'opaque' in their dealings. Oh well, lesson learned!

Jun 12, 2024 04:38 AM in response to Terry Jones

Terry Jones wrote:

Just for the record... I had another email from Likewise today. They could not give me any more information on the mystery screen issue but also said it had poor battery health. I see that it says 73% on the attached sticker which for a 5+ year old device is exactly what would be expected. Given Apple knows the age of the unit from the serial number when providing the initial estimate I would have expected this to be taken into account. All in all this does not give me any more confidence in this process and I'm surprised Apple would use an organisation that is so 'opaque' in their dealings. Oh well, lesson learned!


Battery condition shouldn't, of itself, alter the trade-in value.


Devices that are traded-in are assessed for damage or issues that will ultimately impact the refurbishment process. Viable devices are refurbished/renewed with at least a new battery before they are released as repair-replacements, or sold as a refurbished device by Apple or its Apple Authorised Retailers.


Serious defects, such as those that will ultimately require a screen replacement to meet Apple's strict QA requirements, can eliminate any potential trade-in value. As the screen is the single most expensive component of the iPad, having to replace this item can make the refurbishment process financially unviable - leaving only some component assemblies (e.g., camera module) being harvestable as service-replacement components.


Screen defects might not be immediately apparent unless you know what you're looking for, but once you see them, they're difficult to "un-see". The description of "display issue" is vague - and covers a multitude of potential problems.


There are two common screen issues that you may or may not have noticed - one or either of which being more commonly associated with some models of iPad...


With exception of more recent models of iPad Pro with miniLED backlighting, or an OLED display panel - all iPad LCD screens are edge-lit by multiple LEDs distributed around the periphery of the screen. The screen has an integral backlight diffuser that evenly distributes the screen backlighting across the panel - providing consistent illumination.


If one or more of the LEDs fail, this can cause the screen to be noticeably dimmer in some regions - this defect being detected when the screen is displaying a uniform blank screen - usually white or another colour. This test identifies both inconsistencies in screen backlighting and dead pixels - both of which are considered flaws requiring screen replacement.


Another issue, common with specific models of iPad (such as the iPad Pro 10.5" and subsequent closely related model of iPad Air), is that of slightly brighter areas of screen backlighting - most usually present along the central band of the screen extending from about an inch above the physical Home button. This defect is understood to be due to partial de-lamination of the backlight diffuser - that develops over time. The brighter areas correspond directly with areas of the main logic board that run considerably hotter than other areas.


Again, this defect becomes obvious when tested with a bright white blank screen - although once seen, the defect is easily visible in use with a bright background.



In conclusion, while none of this information can change the assessment that you have received, it may provide some insight into the issues or defects that may have been identified with your trade-in.

Jun 12, 2024 09:13 AM in response to LotusPilot

Thanks for this very detailed reply. I'd run the iPad screen test that I found somewhere in this (or another) thread and see even lighting across all the colours with no bands or dark areas. If there is anything wrong with this screen, it is not something I can detect. In my opinion, if the criteria are going to be so stringent then this should be made much clearer in the questions asked during the trade-in process. I'm going to take the iPad to another org and see what they say. If not I'll keep it as a spare in case anyone in the family sits on theirs!

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Apple Trade In issue with Likewize

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