Do you have two watches paired to your iPhone? There are reports of this, and many other problems with watch faces, impacting users who upgraded to AWU2 and AW9- and several of whom now have two watches paired to their iPhones (the new one and the older, say AW6 or AW7).
Watch faces are not syncing- and that is both ways (watch face on Apple Watch App not syncing to the AW...AND...a watch face created on the AW not syncing to the Apple Watch App under "My Faces".
In addition, there are many who are currently finding that watch faces simply aren't being displayed within "Face Gallery" on their Apple Watch App, or take an inordinate (15+ minutes) amount of time to fully load.
There are clearly problems with Apple's implementation of Watch OS 10, iOS 17, and, quite possibly the integration of the two with those who have two watches paired with their iPhone. It's unfortunate and most disappointing.