An APFS container is a group of volumes that share free space. An APFS volume is a (virtual) drive on which you store data. It looks like you have somehow formatted the external SSD so that it has an empty APFS container – one with no volumes.
Add, delete, or erase APFS volumes in Disk Utility on Mac - Apple Support
What you want to do is either to
- Add an APFS volume to that container, or
- Wipe the whole external drive and start again.
When you are in Disk Utility, with the View expanded to "Show All Devices", and you've selected the Container on the external SSD (as shown here), does clicking on the "+" button above "Volume" do anything? I do not want to mess around with my internal SSD, but on my machine, when I select the single Container on my internal SSD, I'm being offered the ability to add a volume ("+" changes color slightly when I move over it, as though it is clickable), but not to delete the existing volume group (which, being the one for the startup disk, is likely protected).
It's probably that simple, but if for some reason Disk Utility does not want to let you do anything with an empty APFS Container, you could wipe the entire external drive (at the drive level), and set it up again, using a GUID Partition Map, and formatting it using APFS. It doesn't appear that you have any data on that drive yet that you would be concerned about losing.