I’m try to buy for Apple TV but saying your purchase can’t be completed, why?
I’m trying to pay for my Apple TV and it’s showing Your purchase can’t be completed
iPhone 11 Pro, iOS 16
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If you can purchase apps in the App Store, then you should also be able to purchase media items in the iTunes Store. It is the same system.
If you are making a purchase on one device and confirming with a different mobile device (Face ID), then verify that the Apple ID accounts match. Confirming works only for matching accounts. That route is optional; users can always sign in with Apple ID and password as well.
You should be able to make a purchase solely on iPhone, to later be viewed on any of your other devices with the Apple TV app. All that is linked through iCloud for the matching Apple ID account.
Else there might be an issue with your payment method. Maybe the bank or card issuer said ‘no’ for this payment.
If your payment method is declined in the App Store or iTunes Store - Apple Support
If your issue was different, then contact the Apple Media Services staff for further assistance.