Apple watch won't turn on
Setting up my new apple watch. went to hold down the side button and the apple logo will not appear
Follow these steps:
If your Apple Watch won't charge or it won't turn on - Apple Support
If you still need help, contact Apple Support.
Your best option may be to make an appointment at the Genius Bar in an Apple Store near you and let them look at it:
Genius Bar Reservation and Apple Support Options - Apple