what are differences or advantages of using the iCloud to backup vs TimeMachine; for photos, music, files from third party apps, messages, mail etc

Apple offers iCloud Backup for iPhones and iPads but not for Mac computers.

It is possible to sync data from a Mac to iCloud if you turn on those options (e.g., iCloud Photos, iCloud Drive including the Desktop & Documents option). Syncing has some of the benefits of a backup (and the benefit of being offsite) but is not the same as a backup. Major differences include the fact that not everything on your Mac can be synced and the fact that if you delete something, accidentally or otherwise, there is only a limited time period (30 days in most cases) during which it can be recovered.

Also see the Apple article: How to back up your Mac - Official Apple Support

And more information on syncing in:

Set up and use iCloud Photos - Apple Support

and

Access and manage your files in iCloud Drive - Apple Support

and

Add your Desktop and Documents files to iCloud Drive - Apple Support