How do I get my Apple Watch to stay bright all the time?

I never liked the idea of seeing a blank black screen on my wrist but then saw there was now the ‘Always On’ function YAY! So I bought the series 6.

BUT why then does it dim a bit when not directly facing me ☹️?

I wanted it to be fully on, whatever brightness I chose, so that for example whenever I’m sat down and it catches my eye I see the nice bright pretty screen and not a grim dark thing on my arm 🤦‍♀️. Any way of stopping it dimming at any time? Many thanks