There are factors:
1 - Like poor Wifi connection
2 - Slow wifi connection
3 - Too many other people downloading at the same time and Apple Severs are overloaded
4 - Software on the computer interfering with the download process including AntiVirus Software
Notation: Disabling the AV Software may or may not solve the issue. Removal of the AV Software may increase the chances of the download to perform as expected.
5 - Running behind a VPN which may increase Packet losses or corruption of the download
6 - If via wifi too many Other devices using the wifi at the same time reducing the Bandwidth to your computer.
7 - Best Results are via Ethernet Cable to Router
8 - Restart in Safe Mode. This will perform a Disk Repair, clear cache files and only load Apple Software, extensions and fonts. The boot up will be slow and can take some time - Normal and Try Again using the Software Update Applet in System Preferences
9 - Worst case and refer to below
In Terminal and copy and paste the below command
softwareupdate --list-full-installers
It will only search for Full Versions of macOS this computer Qualifies to run
It should present Ventura 13.1 in the Terminal Output
If Yes, the follow command
softwareupdate --fetch-full-installer --full-installer-version 13.1
This will Pull the Full Version of Ventura 13.1 ( about 12.26 GB in size.)
It will create a new application called " Install Ventura " in the applications folder
It Will Not Auto Launch
Once ready and after performing a TM Backup
Just launch the application like any other application and follow the prompts