How do I connect Apple Watch?

Hi Leanne-scott80,

Unfortunately, from the image you have provided, that is not a real Apple Watch.

However, you may still be able to connect it to your iPhone through Bluetooth, see Pair a third-party Bluetooth accessory with your iPhone, iPad or iPod touch – Apple Support (AU)

Hope this helps!

This is an apple watch forum,contact your watch's manufacturer or read your user guide.