Phone calls
I have had 3 calls today saying that my iCloud account has been breached. Is this a scam or is Apple actually trying to get ahold of me.
It is a scam. Apple doesn't make unsolicited phone calls. If there was a problem you would be notified when attempting to log in, including when logging into this forum. Also see: Recognize and avoid phishing messages, phony support calls, and other scams - Apple Support