Why aren't app prices displayed upfront in the App Store?

Question

Level 1

4 points

Why aren't app prices displayed upfront in the App Store?

Price of apps in App Store. I notice there has been discussions regarding pricing of apps before purchase but fizzled out in 2024. It should be law that all apps advertised should display price at the beginning of the advert and not hidden. When I use retail outlets for everyday living I expect to know the price before I buy so why not in the App Store?? There is something not right here and verging on the dishonest and deceitful. So Apple, it’s about time you came down on the side of the consumers and get this on going issue sorted.

[Re-Titled by Moderator]

Original Title: In app purchases.

iPad, iPadOS 26

Posted on Nov 20, 2025 1:59 AM

Reply

Answer 1

Ingo2711

Level 9

79,341 points

Nov 20, 2025 2:39 AM in response to Chester-24

If you tap on the app in the AppStore, you can see the offers for In-App purchases, if there are any.

Usually if you see "Get" instead of a price, there are In-App purchases available.

App that only have the price shown, are one time purchases.

...

copied from: Get apps in the App Store on iPhone - Apple Support

If you think that Apple should make changes to that process in the AppStore, let them know directly by using the Feedback link:

Feedback - iPad - Apple

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Answer 2

VikingOSX

Level 10

122,988 points

Nov 20, 2025 4:20 AM in response to Chester-24

These are fellow user supported, public communities wherein no Apple employees participate. We have no say, nor are we apprised of internal Apple design decisions for the App Store.

Only Apple can address your concern regarding the legality of the App Store content and then they may not.

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