No Option to Purchase Apple Care Coverage for Brand New iPhone 14 Pro Max

Hello,

As mentioned in the subject, I got a brand new iPhone 14 Pro Max, but i can't see the option to purchase apple care under the Settings -> General -> About section.

However, when I check the Apple website for eligibility (using the serial number), it says I am eligible, and have 27 days (as of today) to purchase apple care.

I have tried to purchase via the website, but the site keeps taking me round and round without giving me a proper link where I can pay and purchase the subscription.

Please help! I'm planning on travelling soon, and having an apple care subscription will really help me keep my mind at ease about my phone getting lost/damaged.

Thanks